AAUW’s newest social media campaign—whipped up by members of the public policy team, AAUW’s junior designer, and yours truly—aims to garner support for pay equity via Twitter through a Twibbon, which is a small image that overlays avatars (profile pictures) on Twitter.
Incorporating these kinds of campaigns within social media helps to supplement on-the-ground support and action and allows online supporters to express themselves. Individuals on Twitter can promote their support of a certain cause while recruiting their friends or others to join them. And it all starts with one little image.
Why add this Twibbon to your avatar? In addition to supporting AAUW’s efforts to see true pay equity laws enacted, you’ll become part of a larger movement that supports social equality. Equal pay is only one of the issues AAUW addresses, and it has wider repercussions because equal pay issues aren’t just women’s issues—they affect everyone.
We can work to enact change and ensure equal pay for equal work. Contact your senators and urge them to co-sponsor the Paycheck Fairness Act. Then, get your Twibbon and let your followers on Twitter know why you have it. Tell them just how important pay equity is—it affects their short-term earnings as well as their long-term economic security and retirement, not to mention the overall economy. That’s why they should contact their senators and get their Twibbons, too!
Stay tuned for updates. AAUW’s last Twibbon campaign, Stop the Stupak Amendment, received four “Twibutes” and 648 supporters. C’mon, tweeps, let’s build on that success!
Comments are closed here, but open on AAUW’s blog, Dialog.
